Joe Cassia
Joe smJoe founded Gumption, Inc. in 1995 as a full service marketing, website development and promotional products company. He found that providing a sound marketing plan to each  client as an effective way to contribute to the progress of many of his established business and personal contacts.

Over many years, Joe has acquired diverse experience in many varied types and sizes of business enterprise. He has worked for large scale corporations such as (the now) Verizon and Merrill Lynch, managed mid-size companies such as Thermolux International and Bowry Associates and owned and operated the entrepreneurial companies; Advanced Office Systems and Associated Limousines.

While with the phone company, Joe designed the first content management system for collecting and assembling data from remote locations. With the advent of the Internet, Joe teamed up with former Microsoft developers to create a proprietary web based platform that puts the same extensive power afforded large corporations into the hands of small and medium sized companies.

Using the combination of specific education, a broad experience base and an intimate knowledge of marketplace issues, Joe helps his clients develop new, effective marketing stragegies for achieving continued success in both easy and  tough economies.


George Karalias

George KaraliasGeorge is well versed in traditional marketing as well as the latest in digital and integrated (paid, owned, earned) marketing, Collaborating with teams internally as well as agencies and vendors, he has produced successful campaigns that include traditional advertising, cutting edge social media, video, photography, product literature, press releases, op-ed articles, webinars, white papers, websites, internal communications and training, and employee motivational initiatives.

During his career, he has helped companies grow by introducing innovative marketing techniques and concise storytelling. He has worked with many companies, including Avid, Rochester Electronics, Purchasing Center, Interactics, Parker Brothers, Tonka, Nintendo, Sega, and Microsmiths, where he helped bring the first (and wildly successful) golf simulation game to the PC, Amiga and Mac – Mean 18. George has also spearheaded several unique projects, including presentations highlighting Boston’s growth as it evolved during Mayor Menino’s time in office. While at 1 Beyond, Inc in Boston, he grew the company by 500% as VP of Sales and Marketing. At the height of Avid Technology’s success, George was involved with activity surrounding Avid’s winning of the Academy of Motion Picture Arts Technical Achievement Oscar Award. From 2006 till 2015, George worked with the Semiconductor Industry Association as a member of the Anti-Counterfeit Task Force in Washington DC to educate Capitol Hill members and the public on the dangers of counterfeit electronics.

George graduated from Boston College with a BA and began his career under the tutelage of Stavros Cosmopulos, a founder of Hill, Holiday, Connors, Cosmopulos. He is also Hubspot Certified for Inbound Marketing. As an active member of the National Cartoonist Society, George is assisting in charitable Foundation activity, including Cartooning for Kids at St Jude Hospital.